Digital strategy: Are you meeting your prospects online?
A recently released report has highlighted the growing importance of online content creation in the form of blogs, videos and SEO-driven content in business-to-business (B2B) digital strategy. The report by Hubspot, entitled “State of Inbound 2017”, reveals leading marketing and sales challenges businesses face today. It also examines new trends and channels that will soon […]
What’s more effective – Email or Social Media?
According to McKinsey, email is 40 times more powerful than social media for driving business. See an article in Memeburn below. Here is a quote from the article: “The Wall Street Journal reports that brands “don’t really” have a social relationship with their customers as Facebook and Twitter posts only reach about 2% of their […]