Create value for your website visitors with an FAQ page
A Frequently Asked Questions (FAQ) page that is well constructed and used to its fullest potential can be one of the most visited pages on your website. Every day millions of curious people take to the internet to find answers to the burning questions they have. Some may be very specific search queries. Others may […]
Website update: How a revamp will boost your digital marketing
Your company website is an asset. It’s an integral part of your business’s marketing mix. If it is not working optimally, it can hamper your marketing efforts and harm your brand. In the blink of an eye, a website can become outdated. Irrelevant to your audience. In need of a revamp. If you haven’t done […]
Have you passed the backyard braai test?
At my weekly Thursday networking meeting, I have 60 seconds to pitch Select Web to my fellow chapter members and visitors. What we do, how we add value to our clients’ businesses. In short, why we’re such an amazing website design and search marketing agency. Promote, promote, promote! ???? ???? ???? It’s the classic elevator […]
Are you keeping up?
It struck me this week how quickly things can become outdated. And it all started with the word login. Right there on a Call to Action button on a client’s website. Was it one word or two? And did this depend on whether I was using it as a noun or a verb? Do I log […]
Website builders: Why DIY is NOT your best option
“Build a stunning website in 10 minutes”. The link jumped out at me from the Google Ad. Stunning? In 10 minutes? It takes me longer than that to brew a decent cup of coffee. Let alone build a website, stunning or not. If you’ve decided that it’s time to develop a new website or revamp […]
What does the future hold for SEO?
Blog posts from two highly respected digital marketers this week regarding the future of SEO (search engine optimisation) left an impression on me. As a blog and SEO writer, I was intrigued by Mark Shaefer’s thoughts about the “pretty wild and unexpected turns” that SEO is taking these days. And the subject line of Neil […]
What the PHP version 7.2 upgrade means for your website
PHP is a popular general-purpose scripting language that is especially suited to web development. In fact, 82% of all active websites on the internet use PHP. Our servers have been automatically upgraded to PHP version 7.2. This means that security updates for PHP versions 5.6 and 7.0 have ended. So, what does this mean for […]
Five Ways To Make Your Website Work
Does your website work? Is it driving traffic and creating revenue opportunities for your business? If you answered no to any of these questions, read on.
Digital marketing is all about value, not price
Legendary investor Warren Buffett once quipped that “price is what you pay; value is what you get”. While this saying arguably holds true for most of the goods and services we buy today, it’s definitely on the money (pardon the pun) when talking about website development and digital marketing services. In these tough economic times, where […]
Blogging lessons from a pool guy
The rags to riches story of Marcus Sheridan is etched into internet marketing lore. It holds valuable lessons about the significant impact blogging can have on your business. In 2008 the pool company Sheridan operated with two partners was facing closure as the global recession took hold and put businesses of all sizes under financial […]