The value of measurable digital marketing campaigns
The value of measurable digital marketing campaigns can really come to the fore in sluggish economies. In these recessionary times, those in charge of the marketing purse strings in their companies will also be looking for the most bang from their buck. In many cases, the bang would have all but disappeared because no bucks […]
A better customer experience starts with your website
The term “customer experience” is a hot topic in business again. Whether from an Uber driver, call centre agent, bank teller or cashier, we are being asked to rate services based on our experiences from the companies we part our hard-earned Rands with. But customer experience, and by extension customer service is, and always will […]
WordPress making waves with Gutenberg
When logging in to Select Web’s client WordPress website dashboards, I’m greeted by the bold statement that a “new, modern publishing experience is coming soon”. I am given the option of installing and testing the new editor from WordPress, called Gutenberg. To be honest, the last time I heard the name “Gutenberg” must have been […]
Digital strategy: Are you meeting your prospects online?
A recently released report has highlighted the growing importance of online content creation in the form of blogs, videos and SEO-driven content in business-to-business (B2B) digital strategy. The report by Hubspot, entitled “State of Inbound 2017”, reveals leading marketing and sales challenges businesses face today. It also examines new trends and channels that will soon […]
Attack shows another chink in the internet’s fragile armour
The internet was brought to its knees recently following a sophisticated, highly distributed attack on Dyn, a US company that provides domain registration services. The attack, in which some marquee websites such as Netflix, PayPal, the New York Times and Twitter were taken down temporarily, has left many wondering just how safe the internet really […]
Web security: Prevention is better than cure
As the long summer days give way to early sunsets and colder weather, the massive marketing machines of the pharmaceutical companies have gone into overdrive. On TV, radio, online and in print we are being bombarded with adverts promoting flu shots, vitamins and supplements as we head into winter. We are also constantly being reminded […]