Advertise on Google Ads: 5 compelling reasons why you should
In the vast digital landscape, advertising on Google is not just an option; it’s a strategic move that can catapult your company to new heights.
ChatGPT: Marketing experts weigh in on the impact of the AI chatbot
As one of the hottest trending tools in the digital space right now, business owners and marketers alike are curious about the possibilities ChatGPT holds for their businesses and clients.
Why Google reviews matter (plus 5 easy ways to get them)
Google reviews matter to your business. Perhaps more than you realise. Did you know, for example, that Google factors reviews into its local ranking algorithm? So while good reviews on Google improve your reputation, they also help you get an edge over your competitors in local search rankings. The Google Business Profile website says: ”More […]
Digital marketing is all about value, not price
Legendary investor Warren Buffett once quipped that “price is what you pay; value is what you get”. While this saying arguably holds true for most of the goods and services we buy today, it’s definitely on the money (pardon the pun) when talking about website development and digital marketing services. In these tough economic times, where […]
The value of measurable digital marketing campaigns
The value of measurable digital marketing campaigns can really come to the fore in sluggish economies. In these recessionary times, those in charge of the marketing purse strings in their companies will also be looking for the most bang from their buck. In many cases, the bang would have all but disappeared because no bucks […]
Digital strategy: Are you meeting your prospects online?
A recently released report has highlighted the growing importance of online content creation in the form of blogs, videos and SEO-driven content in business-to-business (B2B) digital strategy. The report by Hubspot, entitled “State of Inbound 2017”, reveals leading marketing and sales challenges businesses face today. It also examines new trends and channels that will soon […]